Built in Bangalore for ambitious merchants.
Store Builder exists because every Indian D2C founder we knew was paying $79/month to a US platform that didn't accept UPI, didn't speak Hindi, and didn't understand Tier-3 logistics. We're fixing that.
India-first, always
We started Store Builder because Indian merchants deserved better than US tools translated to ₹. Every feature is shipped India-first.
Mobile is non-negotiable
Over 78% of Indian shoppers buy on mobile. Every theme, every checkout flow, every dashboard view is mobile-first by design.
AI as a teammate
AI writes copy, picks layouts, suggests products — so the merchant focuses on what only they can do: building a brand.
Merchants over investors
We charge merchants once they're successful, not on signup. Our economics align with theirs — when they win, we win.
Speed as a feature
60-second store launch. Sub-100ms storefront paint. 42ms p95 API. Speed isn't a goal at Store Builder — it's the floor.
Local roots, global reach
Built in Bangalore, but already powering merchants in 24 countries. INR settlements with global payment acceptance.
Our story
In 2024, two engineers and a designer were watching a friend struggle to launch a coffee brand on Shopify. Three weeks of theme tweaking, ₹15,000 in plugins, and her checkout still didn't accept UPI properly.
That night we started building Store Builder. The thesis was simple: India deserves a commerce platform that's actually built for it, with AI that does the boring work so merchants can focus on their craft.
Two years later, 52,000+ merchants run on Store Builder — from one-person Instagram shops to multi-store D2C portfolios. We're still small, still bootstrapped, still shipping from Bangalore.