The numbers that actually matter.
Store Builder ships analytics with three views: Sales, Visitors, and Funnel — each surfacing the metric that drives the next decision.
Open the dashboard
From your merchant dashboard, the Overview tab is your daily snapshot — today's orders, revenue, average order value, and pending fulfilment.
Sales view
Analytics → Sales shows revenue by day/week/month. Toggle between gross (before refunds) and net. Top 10 products by revenue are highlighted.
- Compare last 7 / 30 / 90 days
- Filter by category or specific product
- Export CSV for accounting
Visitors view
Tracks unique visitors, sessions, and traffic sources (Direct / Google / Instagram / referrals). Privacy-respecting — no cookies dropped on customers without consent.
Funnel view
The most actionable view. Shows: Visitor → Product page → Add to cart → Checkout → Purchase. Drop-off percentage at each step tells you where to optimise.
- Low add-to-cart rate → product page issue
- Low checkout completion → payment friction
- Low first-time purchase → trust signals missing
Customer cohort table
Customers tab → Cohorts. Shows repeat-purchase rate by month of first order. Healthy stores see 15-25% of first-time customers ordering again within 60 days.
What to track weekly
Conversion rate (visits → orders), AOV (avg order value), and repeat rate. If two of three are flat for 4 weeks, something needs attention.
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